Bryan Adams for KALDEWEI

Themed “Natural Union”, Bryan Adams Staged Steel Enamel Washbasins

Through his images, legendary rockstar and photographer Bryan Adams takes a stance on connectivity and hygiene awareness in controversial times. With attention to details, Adams takes an intimate look at togetherness for KALDEWEI: By following simple hygiene standards, we join hands—with our family, our friends, our partners.

An intense collaboration between Bryan Adams and KALDEWEI evolved through the project “natural union”. With his empathetic and professional vision, Adams staged the 2021 washbasin collection and developed characteristically and emotionally strong images with an urgent message. “Natural union” may seem at odds with the commandment of the hour for social distancing at first stance. But if we take our responsibility towards each other and our environment serious, we are closer than ever. We are all naturally connected and have a responsibility to look after each other and the environment - everyday actions like washing your hands have never been more important,” says the photographer, highlighting the concept behind the campaign.

In late August, six people of different gender, ages and backgrounds came together in a Berlin photo studio. Under running water, distinctively strong hands touched sensually. The connection to KALDEWEI formed naturally, as the company has been producing steel enamel products that make every surface unique through their natural components.

The Photographer Bryan Adams
Apart from his musical work, Bryan Adams is an award-winning photographer with a nuanced eye. His photos are often taken within his philanthropic causes. His photographic work won him multiple accolades and were exhibited at institutions like Somerset House, Photokina, Kunsthalle Mainz and NRW Forum Düsseldorf. Adams has been tirelessness standing up for people in need all over the world.

Steel and Glass Turn into Steel Enamel
Steel and glass are two authentic, natural materials that possess unique properties and have been valued for millennia. They blend into an immaculate fusion of steel enamel. KALDEWEI products are 100 per cent Made in Germany and are the epitome of exceptional design. For generations, the unique enamel formula has been a well-kept secret. Applied onto steel, a pristinely beautiful, durable, hygienic surface evolves. Steel enamel is 100 per cent recyclable and one of the most sustainable materials in the bathroom.

The Ming and Miena Steel Enamel Washbasins
Ming is the epitome of subtle sophistication. Its convex lines form a sensual silhouette, while the neutrally muted black-and-white color range allow for a diverse scope of design. Whether for the minimalist bathroom or experimental spaces—the classic elegance of the new Ming washbasins leave space for ideas that make the bathroom a retreat that sustainably sparks joy. Ming comes in four different variations: matte lava black, classic lava black, matte alpine white and classic alpine white.

Miena invigorates the bathroom with a new color palette of blue and violet nuances. The minimalist design allows for experiments with colors to make the bathroom a place of retreat that feels as cozy as a living space. The steel enamel makes the colorfully experimental washbasins an easy-to-care and durable gem that resists even constant use. As a playful color contrast point, the new editions of Miena accentuate and revive the bathroom. Miena is available in „Soft Touch” mint, „Sweet Love“ pink, „Deep Dream“ petrol, „Navyblue“ matte and 13 more colors.

About KALDWEI
KALDEWEI is a German family business that has been producing steel enamel for 100 years; now in the fourth generation. The portfolio includes bath tubs, shower surfaces, washbasins and installation systems for individual clients and project businesses. Superior bathroom solutions made of KALDEWEI steel enamel can be recycled entirely at the end of their life cycle. That is KALDEWEI's contribution to environment-friendly construction. As a long-term partner, KALDEWEI is supporting the WWF marine conservation programme that is devoted to reducing plastic waste in our oceans—out of responsibility for the environment and future generations.

www.kaldewei.com/campaign2021
 

Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.