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KALDEWEI shines at the ISH 2023: Trade visitors to the world’s leading trade fair choose their favourite from the display of glamorous washbasin designs

KALDEWEI shines at the ISH 2023: Trade visitors to the world’s leading trade fair choose their favourite from the display of glamorous washbasin designs

KALDEWEI, Ahlen, April 2023 – At the ISH comeback 13 to 17 March, Frankfurt am Main, KALDEWEI positively demonstrated how modern bathroom settings can be stylishly celebrated. The trade fair stand of the premium bathroom manufacturer was extremely inviting and was considered a highlight in Hall 3. Rarely before has the unique Luxstainability® world been experienced so comprehensively. In addition to the latest product innovations, KALDEWEI’s focus for the trade fair was a complete series of exclusive designs for the washbowls made of enamel, which caused great excitement amongst the trade visitors. Everyone had the option to select their personal favourite via a digital selection process and the winning washbowls now being launched as a limited edition.
 

Creative craftsmanship for sophisticated one-offs

KALDEWEI proves again and again that sustainability, innovation and design can go hand in hand. A new creative project was initiated as part of the ISH 2023: Exclusive designs were created for the Miena, Ming and Nueva washbasins specifically to show how versatile and customisable the steel enamel material is – from bicolour versions to ornate decorations in shades of grey, green and berry to elegant metallic effects with that certain “golden glow”. Visitors to the trade fair were able to vote live on site or online by means of social media for their favourites from twenty different designer washbasins with glamorous names such as Emerald Wave, Colour Twist or Paint Poetry.

The winner has now been determined: The grey textured Miena Misty Morning was by far ahead of the rest. This design is now being made as a limited edition of 100 units. The Emerald Wave design took second place, with Colour Twist taking third. The designs Bicolour Black & Copper, Soft Greenery, Paint Poetry and Golden Glow Black finished in the runner-up places. With the masterfully designed one-offs, KALDEWEI has once again demonstrated the experience and ability with which the company repeatedly creates stylish steel-enamel compositions for extraordinary bathrooms.
 

Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.

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