KALDEWEI, Ahlen, September 2018. – We all have a different image of what our dream bathroom looks like ideally, most of us would make change the room layout, the bathroom solutions and the overall aesthetics – as revealed by the the Forsa survey, conducted for KALDEWEI. At the top of the wish list: 75% of interviewees would like a floor-level shower. There is also huge demand for a bright, cheerful bathroom, space for a bath and shower, and perfectly coordinated bathroom solutions – ideally made from a high-quality material.
Room layout: Clever planning is essential
It’s a good time for flexible bathroom solutions: more than 68% of interviewees prefer a bright, cheerful ambience in their bathroom as well as 62% wanting space for both a bath and shower. Given that most bathrooms are small, this presents a challenge to almost half of those surveyed. What the majority of interviewees most disliked was the size of their bathroom. The answer could be flexible bathroom solutions that come in many different shapes and sizes, so that they can be placed anywhere in the room, making optimal use of the available space, be that freestanding or built-in as well as models that combine bathing and showering in one.
The top dream bathroom solution: a floor-level shower
According to the KALDEWEI survey, 75% of interviewees desire a floor-level shower, making this the undisputed number one feature of a dream bathroom. Enamelled shower surfaces such as the KALDEWEI Conoflat open up the room and create scope for design due to them being flush to the floor. In addition, in smaller bathrooms, light, warm colours and organic lines for shower surface, bathtub and washbasin that create a cosy atmosphere are desirable.
In demand: perfectly coordinated, high-end bathroom solutions
The KALDEWEI survey reveals that, 55% of interviewees prefer perfectly coordinated bathroom solutions and 55% want high-end materials. Ideally, people want a shower surface, bathtub and washbasin that are aesthetically pleasing, using high-quality materials that perfectly harmonise in terms of designand a single material. This is what KALDEWEI calls a “Perfect Match”. In the survey, 33% of interviewees reported problems with limescale and 15% with mould. Hygiene tests have proved that superior bathroom solutions made of KALDEWEI steel enamel with their glass-hard, non-porous surfaces are more hygienic and easier to clean than conventional acrylic products or tiled showers.
Personal comfort: more storage space or anti-slip finishes
The survey on what makes a dream bathroom versus the reality also shows that personal comfort is important with 30% of interviewees wanting, more storage space and 19% wanted reduced slip risk. These are wishes that are easily fulfilled by the generous surrounds of the Cono and Centro washbasin solutions and KALDEWEI’s Secure Slip anti-slip finish. “In developing products, it has always been important for us to know how people live and what they want,” says Arndt Papenfuß, KALDEWEI’s Director Marketing. “With a wide range of individual, perfectly fitting bathroom solutions made of superior steel enamel we now inspire not only builders but also architects and bathroom professionals to find the perfect solution that users will delight in every day – regardless of the size of the bathroom or how individual their needs are.”
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.
A new representative survey commissioned by KALDEWEI reveals which bathroom wishes can be realistically fulfilled: of those surveyed, 75% of interviewees would like a floor-level shower. Other wishes; included a bright, cheerful ambience, space for both a bathtub and shower, and perfectly coordinated bathroom solutions, ideally made from a high-quality material.
Source: © KALDEWEI | KALDEWEI_Survey_Dream_Bathroom
The survey on bathroom dreams versus reality also shows that personal comfort is important with 30% of interviewees wanting, more storage space and 28% wanting fewer barriers. Many interviewees, 33% have problems with limescale and 22% complained that bathroom cleaning requires too much effort.
Source: © KALDEWEI | KALDEWEI_Survey_Disturbing_Factor
According to the KALDEWEI survey, 75% of interviewees want a floor-level shower, making this the undisputed number one feature of a dream bathroom. Enamelled shower surfaces such as the KALDEWEI Conoflat open up the room and create scope for design.
Source: © KALDEWEI | 3_KALDEWEI_Conoflat.jpg
In the survey, 62% of interviewees would like space for both a bathtub and a shower. Given that most bathrooms are small, this presents a challenge. The answer could be flexible bathroom solutions that come in many different shapes and sizes, so that they can be placed anywhere in the room, making optimal use of the available space. The Meisterstück Centro Duo and the matching undercounter KALDEWEI Centro with rounded corners save space and have plenty of room for storage. Products shown: Meisterstück Centro Duo bathtub, Superplan shower surface, Centro washbasin
Source: © KALDEWEI | 4_KALDEWEI_Meisterstueck_Centro_Duo_Superplan_Centro.jpg