KALDEWEI Ahlen/London, September 2023. – With her unique sense of design Bethan Laura Wood and her ability to transform the ordinary into the extraordinary she was the perfect partner for KALDEWEI. Their joint collaboration has resulted in the creation of ‘Avocado Dreams’ a collection that encompasses three, luxurious, and sustainable iconic steel enamel pieces from KALDEWEI - a bathtub, shower tray and washbowl. There are three colour variants in this thought provoking display a green ‘Avocado Swirl’, a purple-blue version ‘Avocado Sea’ and a complete colour explosion ‘Avocado disco’.
Bethan is more than just a bird of paradise on the international design and interior scene, her creations explode with both colour and form, regularly attracting attention that ranges from complete understanding and enthusiasm through to confused frustration. Her collaboration with KALDEWEI may generate reactions in a similar vein, but Bethan Laura Wood has with her unique vision managed to combine KALDEWEI's Luxstainability® philosophy, the bringing together of luxurious yet sustainable products, with her own inimitable design language.
Circularity meets Design
When seen through the eye of the designer the KALDEWEI objects, once decorated with the almost psychedelic patterns from Wood's pen, become true art pieces. At first glance they seem more suited for a museum or an art gallery than for a consumer setting. But it is precisely this ambiguous character that makes this collaboration fascinating.
With KALDEWEI, Bethan Laura Wood has once again redefined the boundaries of design, this time in the bathroom, by showing how creative collaboration can be an inspiration for a sustainable and aesthetic world. The dazzling colours, diverse shapes and patterns create an otherworldly, fantasy element, yet it’s eminently practical and environmentally friendly. The products are 100 percent circular and will return to their origins after an extensive lifespan in accordance with the Cradle-to-Cradle principle. Avocado Dreams is an ode to the power of complex creative design, whilst proving that luxurious design, sustainability, high-tech manufacturing and craftsmanship can go hand in hand especially when combines with boundless imagination.
Source: Franz KALDEWEI GmbH & Co. KG. Copy requested.
The objects, adorned with Wood's almost psychedelic patterns, are true works of art – at first glance, they seem more suited for museums or an art gallery than for a private sanctuary. Source: KALDEWEI